Nurse

A copywriting and marketing agency in Tucson, Arizona.

SSD Nodes

SSD Nodes

Web copy & content strategy/marketing

I engage constantly with the founder to hone the messaging and branding of SSD Nodes. On new assets, I manage the entire workflow, from developing copy to designing and developing the page.

Since beginning our content marketing strategy, I've grown blog traffic by 100% month over month, delivering hundreds of prospective customers to the next stage in the funnel via CTAs and unique offers.

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Classuite

Classuite

Website copy

In early 2017, Classuite was getting ready to leave their beta status and fully launch their classroom collaboration platform. To accompany that maturity, they sought a new strategy to position their product and reinforce their guiding principles: empowering teachers to help their students learn.

I worked with Classuite's founder to develop the brand's new tagline and the remainder of their website.

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SSD Nodes

OpenText

Technical writing & content strategy

Ahead of the launch of their new Magellan analytics software, I collaborated with OpenText's product development team to produce a comprehensive document that outlines what their solution accomplishes and how enterprises can take full advantage of machine-assisted analytics.

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Classuite

RTInsights

Content strategy/marketing

I regularly collaborate with the editorial staff of RTInsights—a publication for business leaders who want want to improve through technology—to create new content and innovative strategies around big data analytics, blockchain, artificial intelligence, deep learning, the Internet of Things, and more.

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A handful of clients:

  • Johnson & Johnson
  • Autodesk
  • OpenText
  • Explore Consulting
  • Strasmore / SSD Nodes
  • RTInsights
  • Bobsled Marketing
  • Camden Gear
  • ParcelFrog
  • LogicGate
  • SingSnap

Nurse is inspired by the concept of a nurse tree.

In order for a young saguaro cactus to survive the Sonoran Desert's extreme climate, it requires the help of a mature mesquite, ironwood, or palo verde tree. As a young a vulnerable seeding, the saguaro benefits from the nurse tree's microclimate of shade and humidity.

In time, the saguaro grows tall enough to extend beyond its nurse tree, and take on the Sonoran Desert for the first time.

I like to believe I work by these same principles of collaboration and symbiosis. With any project, my goal is to give you the support you need to focus on your business, whether that's coding, building, or just dreaming. My mission is to translate what you do into a story that will make customers believe in what you have to offer.

As a copywriter and marketer, I work with companies of all sizes, from startup to enterprise, to discover new and compelling ways to better reach their existing audiences and begin interacting with new ones.

Let's grow together.

Landscape with saguaro cactus

Services available:

  • Copywriting
  • Brand strategy
  • Market research
  • Content strategy
  • Web design
  • Email marketing
  • Marketing strategy
  • SEO-driven content
  • Project management

I'm Joel Hans, Nurse's director. I received my Bachelor's of Arts from the University of Wisconsin before earning my Master's in creative writing from the University of Arizona in Tucson, where I now live with my wife.

More than anything, I'm a storyteller. I don't just write to help my clients grow their businesses—I write nearly everyday, for myself, because I truly love it. My fiction has been published in widely-read magazines and digital publications. Some of my favorites include:

You can find and follow me on Twitter and GitHub.

Joel Hans