I'm a full-time copywriting and content consultant in Tucson, Arizona who has worked with clients like IBM, Red Hat, and Autodesk.
I've been writing professionally for ten years.
I have a Masters (MFA) in creative writing from the University of Arizona. You'd better believe I'm using all the skills I learned there to write more impactful copy that's backed by the way real people react to storytelling.
I've published dozens of short stories at some prestigious magazines. Read a personal favorite of mine here. I even wrote a piece of fiction for some brilliant people at Johnson & Johnson! That was fun.
Let's go even deeper.
I've loved writing for as long as I can remember.
hen I was a freshman at the University of Wisconsin - Madison, I wanted to register for an introductory creative writing course, only to discover it was typically reserved for sophomores or juniors.
I was persistent. I didn't want to wait. The administrators asked me to prove I was good enough by submitting a writing sample.
I got in. I had proof there was value in my passion for writing.
After graduating, I landed a job as an editor for a trade publication for industrial maintenance professionals. Sounds thrilling, right?
I wrote hundreds of stories, published thousands of newsletters, and toured dozens of manufacturing plants. I spoke to CEOs, grease-to-the-elbows maintenance gurus, and everyone in-between.
I learned about the publishing world, but perhaps more importantly, I learned about how real businesses reached out to potential customers and talked about their products.
There, I realized the impact copywriting and content have on a business that wants to grow and sell more.
After five years as an editor, my wife was (finally!) graduating from veterinary school. I decided it was time to pursue a long-held dream of mine: an MFA in creative writing.
After a dozen applications and plenty of nail-biting, the creative writing faculty at the University of Arizona accepted me into their program. My wife and I moved to Tucson and immediately fell in love with the Sonoran Desert.
After graduating in 2016, I was faced with a choice: Go work in an office for someone else and use my writing talents every once in a while, or go work for businesses all around the world who need more impactful copy right now.
The decision was easy.
In 2016, I launched Nurse to focus on storytelling-driven conversion copywriting.
After just a year, I landed clients at some of the highest-profile companies in the tech world. I also had my first child. Not a bad year, I'd say.
I've expanded my marketing know-how to include SEO, customer research, lead magnets, wireframing for conversion, paid advertisements, email automation, and even some front-end web development.
But the core of my work is focused directly on growth through nurtured copywriting and proven content strategies.
Or, to put it another way: I help clients make a lot more money.
The feeling of being accepted into that creative writing class was good. Offering real value to businesses that want to grow? That's even better.