Services

When you've identified your marketing website as the most impactful way to sell to your target audience, but you're not sure how to talk about the pains you solve or the benefits you create.

I know there's many tempting options for website copywriting. You can ask the best writer in the office, find a freelancer who gives you a clever tagline and calls it a day, or give it a go yourself.

Each of those approaches might work, but you need to tell a compelling story about how you'll solve your customers' problems. This is nothing less than the curb appeal of your entire business.

Whether you're creating a new marketing website, trying to promote an industry-shaking new product, or giving your existing experience a refresh, I'll identify exactly who your customers are and what inspires them, and deliver nurtured copywriting that makes an impact on day one.

When you're ready to turn visitors into customers and grow love for your brand, but need help building the ideas and designing the workflows that turn content into a sales flywheel.

Any content strategy is long-term and inherently risky. You need to define your audience, figure out what content inspires them, and then implement workflows that get the job done without wasting time.

And you need to do it week in and week out. That's why it's so important to know not only what to write, but where. Blogs? Technical guides? Email? All of the above?

I've been designing content strategies on every channel for more than a decade. I'll work with your business to develop a customized plan that delivers content to your target audience where they make essential decisions.

When you want to bring in new visitors or make your existing customers more successful, but don't have the time or expertise to create engaging, educational content.

Becoming a reliable source of genuinely useful content is one of the hardest things a business can do. When it's done right, content inspires customers to take action and makes them better at using your product.

Every part of the content writing package scales to your existing content strategy (or one I already created), including the volume of content per month, social media posts, or number of strategy sessions.

When you need a professional writer to quickly review your marketing website and make impactful suggestions on driving the right outcomes.

If you don't have a large budget, or feel like you have a solid foundation but aren't quite getting the conversion rates or quality leads you need, I can review your website's copy on a high level and provide suggestions for improvement.

An audit is fast and cost-effective to get professional advice based on proven strategies in less than a week.

Create impact and drive impact with other marketing assets, which can be added to one of the above packages, or customized precisely to your immediate needs.

• Technical writing (reference documents, tutorials)
• White papers, eBooks, and other lead magnets
• Customer research, including surveys and heatmaps
• Email campaigns for onboarding, retention, transactions, and more
• A/B testing to improve conversion rates
• And more...